Thursday, 30 December 2010

[A966.Ebook] Free Ebook Models: Attract Women Through Honesty, by Mark Manson

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Models: Attract Women Through  Honesty, by Mark Manson

Models: Attract Women Through Honesty, by Mark Manson



Models: Attract Women Through  Honesty, by Mark Manson

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Models: Attract Women Through  Honesty, by Mark Manson

"A detailed guide to modern sexual interactions." ~ The Sydney Morning Herald
Models is the first men's dating book ever written on seduction as a purely emotional process rather than a logical one, a process of connecting with women rather than impressing them, a process of self-expression rather than manipulation. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.

Inside, you'll learn:

  • The root behaviors that cause all female attraction.
  • Why typical dating advice and pick up theory is counter-productive in the long-run.
  • How to overcome nervousness and anxiety around attractive women.
  • How any man can make himself appear attractive with a little time and effort.
  • The three keys to keeping conversations with women interesting and engaging.
  • How to discover the beliefs and attitudes that are sabotaging your success with women.
  • How to develop a genuine and joyful sense of humor.
And much more...

"I want to tell you that you're probably one of the few people who really got "it" figured out. I'm only half-way through your book, and it's unbelievable how everything is making so much sense to me. Everytime I read something in your book I can relate it to some encounter I had with a girl, I now understand why I succeeded at times and failed at another. Especially the part about vulnerability. Even if I did not read the rest of the book, I already got what I paid for. Thank you Mark."

- Yousif

"I just finished your book today, "Models," and wanted to tell you that your presentation of the subject is far to superior to anything else I've read.

I've been involved with seduction since 2006 and I've consumed a lot dating products. Many try to make their readers into "pickup artists" - today I gag at the term.�But you don't do that. I like how spend so much time in the book reinforcing the fact that we are good human beings at our core and it's a matter of presenting ourselves honestly, without apology to everyone we encounter. And you give the reader the tools to strip away all the disguises that other seduction gurus have said we need to wear at all times.

Thanks. Can't wait to meet women today with these new eyes."

- Robert

  • Sales Rank: #6589 in Books
  • Published on: 2011-07-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .59" w x 5.50" l, .79 pounds
  • Binding: Paperback
  • 260 pages

About the Author
Mark Manson is a star blogger with more than two million readers. He lives in New York City.

Most helpful customer reviews

297 of 312 people found the following review helpful.
Invest in yourself. Why you SHOULD or SHOULDN'T buy this book.
By Pasteur Tran
I would like to start with: Each review here has it's merits. The good ones AND the bad ones. Prepare for a lot of text.

Firstly about the Author:
The book was written by Mark Manson. From what I gather, he's a traveler and has helped men around the globe with psychological, sexual and 'connection' issues with women. He owns and runs the website [...] and has a few products there.

The Book:
The underlying theme I personally felt was about "investing in yourself" and being 'honest'. Having read a few PUA books, I felt this was its strong point. The book goes through a few parts, I may need to put a disclaimer here but this is how I felt about the book:

1. You are first introduced to the author and go through a few stories. One did hit the nail on the head with me. Mark then goes through different types of men and women.
2. You are then introduced to the theme of 'investing in yourself' - by investing in yourself, you reduce your 'neediness' and hence in turn become more 'attractive'. The principle is by actually having a voice, being who you want to be - you will actually find women who you want to be around, and more importantly you will most likely stand out around the crowd.
3. Mark then goes through his 3 key principles to achieve this: Honest Living, Honest Action and Honest Communication. By living who YOU want to be, by doing things that express who YOU are and by communicating YOUR honest thoughts - you will in turn become 'attractive'.

The parts that resonated with me:
1. Don't fear rejection
2. The more people you meet in life (through rejection) can only lead to meeting more people that you want to actually be with.
3. 'Demographics' - go to places where you will most likely find people you want to be with.
4. Express who you are and be proud of it.
5. Know your intentions - go out with those intentions.
6. You don't need openers. Just be yourself - 'My name is ______' works just fine.
7. Polarize people as soon as you can (shift them from attracted / not attracted )

There are other gems in the book I'm sure. After filtering in through all the reviews and comments I felt that I needed to write this review for those who are on the fence.

What to EXPECT:
1. A 'guide' to approaching women through honesty
2. A way to meet people you will most likely enjoy to be with in the future.
3. Build some confidence - get out there boy ;)
4. I want to state number 1 again: honesty is the key theme here.
5. Arguably a 'long term solution' & Arguably a more mature one?

What NOT to EXPECT:
1. This is not holy grail of knowledge, some of it is obvious. Hence why some reviews stated they knew most of this stuff. If you are living a great life (job etc), you are clear in your opinions and intentions, and you can communicate well don't bother with this book. You already got it =)
2. You won't get pick up lines, theories or openers.
3. You will not learn how to become the ultimate player - if that is your intention - there are great PUA options out there.
4. You will not attract ALL women - you will increase your chances to attract women that are more likely to be attracted in the 'real' you.
5. Numbers game. He hates it - so if you want to sleep with lots and lots of women and already doing so - read something else. Like I said - plenty of PUA books that tackle that.

Why is it NOT 5 stars?
1. You will note reviews on Amazon are very directed to how Mark has 'an agenda' in this book. I felt this agenda was that he is a bit 'against' Pick Up Artists (who don't use honesty - through tricks and things that clearly aren't who they are). Many times he will reflect on how PUAs don't use honesty and hence you won't find people for the long term. He did however state this in the book description. I don't like it when an author needs to constantly validate his method against PUAs. Just once is fine, not consistently. I also respect some PUAs I know and they are as direct as they can be - they aren't all about tricks.

2. My grammar is bad - but I am very certain this book was not proof read. It's messy and a bit over the place in terms of actual text. If you read the book, you will understand I am very strict to this sense only because he reads quite a bit of literature - he should also appreciate that paying readers expect a book that has been proof read.

3. It was not concise, when at many times it could have been. Again - I pitch this as a problem since he teaches us to be concise.

I personally liked the book - would of given it 3.5/5 (I'm going to round up here). I think its down to earth and very personal. You will see swear words, you will read Mark's stories, and you will find a gem that reminds you that you are unique. In a nutshell - it's a lifestyle book. I'm confident after reading this book I will not attract all the women in the world. I will however, find (possibly sleep with) more women that I personally want to be with. This is my personal goal though, and I prefer it this way.

Hope this helps.

@pasteurtran

141 of 157 people found the following review helpful.
Solid Guide to Being an Awesome Guy
By Zac
This young author did something pretty amazing here. He wrote one of the best carrot on a string books I've ever read in my life.

To explain what I mean further, men love women and that is no secret. Not all men love leading an attractive lifestyle though. Not all men enjoy physical exercise, reading, eating right, becoming emotionally aware, or many of the other things this "guide to attracting women" teaches you you must do in order to be an attractive man. A lot of guys want easy solutions. This book explains that there are no easy solutions. I'd like to personally thank the author for laying that fact down for everyone. I hope any guys that reads this review takes one thing away from it, that there are no easy solutions and hard work is fundamental in success with your love life. This book will help you focus that hard work in ways that equal success.

A lot of books these days will sell you a shortcut method. The only shortcuts that might work don't work for very long. If you want to be an attractive man you have to work hard on yourself and get rid of a shortcut mentality completely. Women can tell when you throw a band aid over a shotgun wound that you are bleeding all over the place and that is all a lot of the information out there today is.

Another great thing about this book is it's (sadly) novel advice about vulnerability, connection, and emotional awareness. This book does a better job than any of the other men's dating advice I've read in the past 2 years explaining the rolls these things have in our growth and development as men and how working on this area of yourself will improve your love life drastically.

I really enjoyed the section on "How to be Fascinating" as well as the one on "Demographics". The polarizing section taught me a lot quickly too.

Overall I give this book 5 stars. It could have been a little shorter but considering how much bullcrap is out there that guys are reading to get girls it's not a big deal at all because it isn't a huge book full of crap. It's a huge book full of great information to teach you how to become an attractive man, relate and interact with women you find attractive, and have healthy relationships with them (as well as yourself). If the author is guilty of anything it's putting too much great information into one book and not charging you for sections of knowledge instead.

I can't wait to see what other books the author comes out with next as this seems to be his first.

If you are a guy that is having trouble with his love life, read this book immediately. Don't buy 20 different books and join a pickup lair and watch a bunch of Youtube videos. Read this book first. Evaluate where you stand as an attractive man first and understand wherever you are you can improve. It's a long road from where you are but if you start walking... no running down it, you will start to see some great results in your life soon.

0 of 0 people found the following review helpful.
Great read
By Amazon Customer
An excellent simplification and collection of concepts that are pillars of PUA and dating advice sites

See all 362 customer reviews...

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Sunday, 26 December 2010

[T137.Ebook] Ebook Free Nova exercitia Latina I: Ad usum discipulorum qui FAMILIA ROMANA utuntur (Lingua Latina per se illustrata) (Latin Edition), by Roberto Car

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Nova exercitia Latina I: Ad usum discipulorum qui FAMILIA ROMANA utuntur (Lingua Latina per se illustrata) (Latin Edition), by Roberto Car



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Nova exercitia Latina I: Ad usum discipulorum qui FAMILIA ROMANA utuntur (Lingua Latina per se illustrata) (Latin Edition), by Roberto Car

"Nova Exercitia Latina I" is an exercise book mainly for those who use "Familia Romana", the first volume of "Lingua Latina per se illustrata", by H. H. �rberg. This book contains more than 260 new complementary exercises about Latin grammar. It also covers points of grammar that are not, or are not completely, dealt with in "Exercitia Latina I" (e. g. the 'consecutio temporum', the accusative with the infinitive, the ablative absolute). Features include: - Every word, cover to cover, is in Latin with vowel lengths marked. - Exercises on morphology and syntax, of various kinds: fill-in, transformation, matching, find-the-mistake exercises, and so on. - Verb paradigms often repeated. - Useful grammar notes in the margin of exercises. - A rich grammar index, at the end of the book, helps teachers to find the appropriate exercises. - A very clear graphic presentation.

  • Sales Rank: #194727 in Books
  • Published on: 2015-02-03
  • Original language: Latin
  • Dimensions: 9.61" h x .42" w x 6.69" l,
  • Binding: Paperback
  • 184 pages

About the Author
Roberto Carfagni is a well-known teacher of Latin by the nature method, developed by Hans �rberg, and has acquired a long experience in the spoken use and teaching of the language. He taught Latin literature in the Academy "Vivarium novum" (Rome) for four years, and has studied the pedagogical ideals of Italian Humanism. He is the author of the "Epitome historiae sacrae" and has recently founded the "Schola Latina" (www.scholalatina.org).

Most helpful customer reviews

5 of 5 people found the following review helpful.
Very useful supplement
By Jason Swadley
This is an exceptionally helpful supplement to Lingua Latina.

I was given a copy for evaluation, and here's what sets it apart:
- Layout similar to the actual text
- Helpful images used in the exercises
- Exercises that go beyond those given in the text: you'll be asked to construct sentences and use vocabulary in ways that either give extra practice for the exercises in the book, or often - and this is the key part - use words and phrases in new ways that the book exercises don't get to.

All in all, a very helpful workbook. No cons to think of - the one reviewer is correct to note that there is no answer key, which would be a helpful addition, but I found the author to be quite friendly by email, and I'm sure that the publisher would be of assistance for any specific questions.

4 of 5 people found the following review helpful.
Great resource but it needs an answer key.
By Steven Harper
It is exactly what we needed to reinforce the lessons from Familia Romana. I only complaint is that it does not have an answer key.

1 of 1 people found the following review helpful.
Excellent addition to an exceptional series
By P. Owens
This is an excellent text! The exercises are masterfully written to help the student think about the grammar, syntax and vocabulary from each chapter setting without being tedious or requiring the use of an intermediary language. Carfangi created an excellent addition to the Lingua Latina per se Illustrata series, which rivals even the work by the creator of the series, Hans Oerberg. I hope the series continues to grow.

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[X148.Ebook] PDF Ebook Quicken 2016 The Official Guide (Quicken : the Official Guide), by Bobbi Sandberg Author

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Quicken 2016 The Official Guide (Quicken : the Official Guide), by Bobbi Sandberg Author

Fully authorized by Intuit, this practical volume has been revised to cover the latest release of the #1 bestselling personal finance software. You will learn how to manage finances, save money, and find current balances―even via mobile devices. The book provides professional advice that will help you reduce debt, stay on budget, save money, and plan for a secure financial future.

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  • Written in a no-nonsense, practical style by Intuit Certified Professional Advisor Bobbi Sandberg

  • Sales Rank: #362449 in Books
  • Published on: 2016-02-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.30" h x 7.30" w x 9.10" l, .0 pounds
  • Binding: Paperback
  • 576 pages

Most helpful customer reviews

50 of 52 people found the following review helpful.
Not Quicken for Mac reference
By Paul Santos
I just received it and instantly saw that it applies to Windows only, not MacOS. I am returning it, and too bad Amazon did not make this more clear. Also, shame on Intuit for not supporting their Mac users- if they no longer want to write their own reference manuals, they should at least encourage outside writers to do it for all their products. All I wanted was to find out about changes in budgeting with the newer Quicken for the Mac (I'm still using Quicken 2007), and I was willing to buy the book just to find out!

18 of 18 people found the following review helpful.
Almost worthless
By LR3
This book is almost worthless. It does goes into grueling step by step detail on actions that are obvious, but does nothing to explain more complicated problems that you may have. It gives no explanation as to the general approach that is assumed by Quicken. For example, you import your credit card transactions and categorize them in order to give you a view of your spending. However, when you pay off the credit card bill, the payment comes from your checking account and then, when the matching credit card transaction is posted, it reflects it as "income" or a "transfer'. You have to figure out that Quicken handles the transactions in this manner. And then there is no explanation on how to change this if you do not like this treatment. And a terrible index. Do not waste your money.

42 of 46 people found the following review helpful.
Not much help for Quicken 2016 for the Mac
By Dr. Bruce
I bought it thinking it would help figure out how to use Quicken 2016 for the Mac, but Quicken tells me that there are a lot of differences between the two programs.

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Friday, 17 December 2010

[W665.Ebook] Download PDF Financial Accounting, Study Guide: Tools for Business Decision Making, by Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

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Financial Accounting, Study Guide: Tools for Business Decision Making, by Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

Financial Accounting, 5th Edition provides students with an understanding of fundamental concepts necessary to use accounting effectively. Starting with a “macro” view of accounting information, the authors present real financial statements. They establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. Kimmel, Weygandt and Kieso motivate students by grounding the discussion in the real world, showing them the relevance of the topics covered to their future.

  • Sales Rank: #1865415 in Books
  • Published on: 2009-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.91" h x .63" w x 8.50" l, 1.28 pounds
  • Binding: Paperback
  • 288 pages

From the Publisher
This user-friendly book teaches readers fundamental accounting procedures with an emphasis on the relationship between the procedural detail and the fundamental accounting equation. It gives readers the conceptual and procedural accounting tools they need in order to make sound internal and external business decisions.

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2 of 2 people found the following review helpful.
Better than the Book
By D. Austin
This study guide is better than the book for explaining accounting concepts. The quizzes are very helpful and facilitate understanding by the way the answers are explained. The book this guide accompanies is very good for multiple examples and a very robust selection of practice assignments, but the study guide helped me understand far better.

1 of 1 people found the following review helpful.
Good class
By Isaac
I'm a college student and I had to buy the book because I was lost in the class, the book teaches you step by step for the different cases that the teacher discussed in class.

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Helpfpul
By Ann Tisdel
I was looking for a workbook to help me with my accounting class and this book helps. After I have read the chapter I look in the student workbook and gave me a better and short explanation of the chapters If this was to have a cd or anything else with it I didnt need it. Thanks.

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Wednesday, 15 December 2010

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Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond, by Deepak Malhotra, Max Ba

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.

What sets negotiation geniuses apart? They are the men and women who know how to:

•Identify negotiation opportunities where others see no room for discussion

•Discover the truth even when the other side wants to conceal it

•Negotiate successfully from a position of weakness

•Defuse threats, ultimatums, lies, and other hardball tactics

•Overcome resistance and “sell” proposals using proven influence tactics

•Negotiate ethically and create trusting relationships—along with great deals

•Recognize when the best move is to walk away

•And much, much more

This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

  • Sales Rank: #25368 in Books
  • Brand: Malhotra, Deepak/ Bazerman, Max H.
  • Published on: 2008-08-26
  • Released on: 2008-08-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.97" h x .75" w x 5.98" l, .76 pounds
  • Binding: Paperback
  • 352 pages
Features
  • Bantam

Review
An absolutely brilliant negotiation framework and tool kit of negotiation strategies, compellingly illustrated from extensive real and complex situations. It’s the most comprehensive, wise, practical book on the subject I’ve ever seen.”—Stephen R. Covey, author of The 7 Habits of Highly Effective Peopleand The 8th Habit: From Effectiveness to Greatness

“Few skills in life are as valuable as negotiating—and we can all become better at it. Professors Malhotra and Bazerman show us how, combining insightful analysis with clear, practical, and ingenious recommendations.”—William Ury, coauthor of Getting to Yes and author of The Power of a Positive No

“Shortly after I sat down with Negotiation Genius, I reached for pen and pad and began to make notes. Thirty-five years in the space with hundreds of major negotiations, and this work still has something to teach me. It’s the rare book that I would recommend to people at any experience level. With its engaging blend of real-world stories, intelligent tools, and emphasis on ethics and integrity, it is must reading for all who wish to excel.” —Brian McGrath, Global Vice President, Chief Procurement Officer, Johnson & Johnson Consumer Companies

“Malhotra and Bazerman are offering a heck of a deal: for a handful of dollars, you can buy a book that invites you into a classroom conversation at the Harvard Business School—an experience that would normally cost fistfuls. This is a classic win-win bargain. No wonder they write so well about ‘negotiation genius.’”—David Gergen, former U.S. presidential adviser; Director, Center for Public Leadership, John F. Kennedy School of Government

“Invaluable. Whether in business, politics, or the nonprofit sector, leaders must rely on the power to persuade, and Malhotra and Bazerman unlock the secrets of how to do so strategically, ethically, and successfully.”—Bill Shore, Founder and Executive Director, Share Our Strength

“Whether your passion is sports, politics, or business, negotiations are an integral part of your world. Negotiation Genius offers an insightful and entertaining perspective on the negotiation process, plus—even more important–highly effective and relevant advice for conducting negotiations day-to-day."—Andy Wasynczuk, former Chief Operating Officer, three-time Super Bowl champion New England Patriots

“For both the novice and the master, Negotiation Genius is the single, most essential source for the basic understanding of this increasingly important skill set.” —Warren Bennis, Distinguished Professor of Management, University of Southern California; coauthor of Judgment: How Winning Leaders Make Great Calls

“If you'll spend 26 bucks and a night or two of reading time, [Malhotra and Bazerman] show you how to dramatically upgrade your negotiating skills. Packed with case studies, their book shows how to spot opportunities, discover hidden information, identify leverage and successfully confront an adversary's dirty tricks."—Newsweek

About the Author
Deepak Malhotra is a Professor at the Harvard Business School, where he teaches Negotiation courses to MBA and Executive students. Deepak has won multiple awards for his research and teaching, including the MBA Class of 2011 Faculty Award at HBS.

Max H. Bazerman is the Jesse Isidor Straus Professor of Business Administration at the Harvard Business School and the author of Negotiating Rationally and Judgment in Managerial Decision Making.


From the Hardcover edition.

Excerpt. © Reprinted by permission. All rights reserved.
Becoming a Negotiation Genius

What is a negotiation genius? Let’s start with the simple observation that you often know a negotiation genius when you see one. You can see genius in the way a person thinks about, prepares for, and executes negotiation strategy. You can see genius in the way a person manages to completely turn around a seemingly hopeless negotiation situation. You can see genius in the way a person manages to negotiate successful deals–consistently–while still maintaining her integrity and strengthening her relationships and her reputation. And, in all likelihood, you know who the negotiation geniuses are in your organization. This book will share with you their secrets. Consider the following stories, in which negotiators faced great obstacles, only to overcome them to achieve remarkable levels of success. But we will not reveal how they did it–yet. Instead, we will revisit these stories–and many others like them–in the chapters that follow, as we share with you the strategies and insights you need to negotiate like a genius in all aspects of life.

A Fight Over Exclusivity

Representatives of a Fortune 500 company had been negotiating the purchase of a new product ingredient from a small European supplier. The parties had agreed to a price of $18 per pound for a million pounds of product per year, but a conflict arose over exclusivity terms. The supplier would not agree to sell the ingredient exclusively to the U.S. firm, and the U.S. firm was unwilling to invest in producing a new product if competitors would have access to one of its key ingredients. This issue appeared to be a deal breaker. The U.S. negotiators were both frustrated and surprised by the small European firm’s reticence on the issue of exclusivity; they believed their offer was not only fair, but generous. Eventually, they decided to sweeten the deal with guaranteed minimum orders and a willingness to pay more per pound. They were shocked when the European firm still refused to provide exclusivity! As a last resort, the U.S. negotiators decided to call in their resident “negotiation genius,” Chris, who flew to Europe and quickly got up to speed. In a matter of minutes, Chris was able to structure a deal that both parties immediately accepted. He made no substantive concessions, nor did he threaten the small firm. How did Chris manage to save the day? We will revisit this story in Chapter 3.

A Diplomatic Impasse

In the fall of 2000, some members of the U.S. Senate began calling for a U.S. withdrawal from the United Nations. Meanwhile, at the United Nations, the United States was on the verge of losing its vote in the General Assembly. The conflict was over a debt of close to $1.5 billion, which the United States owed to the UN. The United States was unwilling to pay unless the UN agreed to a variety of reforms that it felt were long overdue. Most important, the United States wanted a reduction in its “assessments”–the percentage of the UN’s yearly regular budget that the United States was obligated to pay–from 25 percent to 22 percent. The problem was this: if the United States paid less, someone else would have to pay more. There were other serious complications as well. First, UN regulations stipulated that Richard Holbrooke, U.S. ambassador to the UN, had to convince all 190 countries to ratify the changes demanded by the United States. Second, Holbrooke faced a deadline: if he could not strike a deal before the end of 2000, the money set aside by Congress to pay U.S. dues would disappear from the budget. Third, no nation seemed willing to increase its assessments in order for the United States to get a break. How could Holbrooke convince even one nation to increase its assessment when they all claimed this was impossible? As the end of 2000 approached, Holbrooke decided on a different strategy. He stopped trying to persuade other nations to agree to his demands. What he did instead worked wonders:the issue was resolved, and Holbrooke was congratulated by member states of the UN as well as by members of both political parties in the U.S. Congress. How did Holbrooke resolve this conflict? We will revisit this story in Chapter 2.

A Last Minute Demand

The CEO of a construction company was negotiating a deal in which his firm would be contracted to build midsize office buildings for a buyer. After months of negotiations had finally concluded–but just before the contract was signed–the buyer approached the builder with an entirely new and potentially costly demand. The buyer wanted to include a clause in the contract that would require the builder to pay large penalties if the project’s completion was delayed by more than one month. The builder was irritated by this sudden demand; it seemed as though the buyer was trying to squeeze a last-minute concession from him. The builder weighed his options: he could accept the buyer’s demand and seal the deal; he could reject the buyer’s demand and hope this would not destroy the deal; or he could try to negotiate to reduce the proposed penalties. After considering these options, the builder decided on an entirely different approach. He negotiated with the buyer to increase the amount of penalties he (the builder) would have to pay if the project was delayed–and the revised deal made both parties better off. How? We will revisit this example in Chapter 3.

A Campaign Catastrophe

It was 1912, and former president Theodore Roosevelt was campaigning for a third term. The campaign was tough; every day seemed to present new challenges. But here was a challenge that no one had anticipated. Three million copies of Roosevelt’s photograph had already been printed for circulation with a campaign speech when Roosevelt’s campaign manager discovered a catastrophic blunder: the photographer had not been asked permission for the use of Roosevelt’s photograph. To make matters worse, it was soon discovered that copyright law allowed the photographer to demand as much as $1 per copy to use the photograph. Losing $3 million in 1912 would be equivalent to losing over $60 million today. No campaign could afford that. The alternative was almost equally unattractive; reprinting three million brochures would be tremendously costly and could cause serious delays. The campaign manager would have to try to negotiate a lower price with the photographer, but how? The photographer seemed to hold all the cards. The campaign manager, however, had something better: an effective strategy that he used to negotiate an almost unbelievable deal. We will reveal the deal–and the strategy–in Chapter 1. As we hope to persuade you, people are rarely born “negotiation geniuses.” Rather, what appears to be genius actually reflects careful preparation, an understanding of the conceptual framework of negotiation, insight into how one can avoid the errors and biases that plague even experienced negotiators, and the ability to structure and execute negotiations strategically and systematically. This book will provide you with this framework–and with an entire toolkit of negotiation strategies and tactics that you can put to work immediately. As you begin to apply the framework and strategies in the many negotiations you encounter–in business, in politics, or in everyday life–you will begin to build your own reputation as a negotiation genius.

Our Approach

Just twenty-five years ago, courses on negotiation were rarely taught in management schools or in executive education programs. Now they are one of the most sought-after courses in business schools throughout the world. Negotiation courses are also tremendously popular in law schools and schools of public policy and government. Why? Because in our increasingly complex, diverse, and dynamic world, negotiation is being seen as the most practical and effective mechanism we have for allocating resources, balancing competing interests, and resolving conflicts of all kinds. Current and future managers, lawyers, politicians, policy makers, and consumers all want and need to know how to get better outcomes in their negotiations and disputes. Negotiation is, perhaps now more than ever, an essential skill for success in all areas of life. Why, then, do so many people continue to negotiate ineffectively? In our work as educators and consultants, one of the biggest problems we’ve encountered is the pervasive belief that people are either good or bad at negotiation, and little can be done to change that. We could not disagree more. In addition, too many people–including many seasoned dealmakers–think of negotiation as being all art and no science; as a result, they rely on gut instinct or intuition as they negotiate. But gut instinct is not a strategy. Nor is “shooting from the hip” or “winging it.”

We offer a more systematic and effective approach. This approach leverages the latest research in negotiation and dispute resolution, the experience of thousands of our clients and executive students, and our own experience as negotiators, consultants, and educators. It has been challenged and refined in our MBA and executive education courses at the Harvard Business School and in our work with over fifty major corporations in more than twenty-five countries. The resulting framework will help you minimize your reliance on intuition, increase your understanding and use of proven strategies, and achieve superior negotiated outcomes consistently. We also aim to dispel the notion that negotiating effectively is as simple as achieving “win-win agreements.” If you’re like many of the executives we’ve worked with, you’ve had the experience of wanting to bargain in good faith for a mutually rewarding outcome, only to find that the other party is playing hardball, behaving unethically, or negotiating entirely in their own self-interest. Or you may have found yourself negotiating from a position of weakness, dealing with someone who was not sophisticated enough to negotiate effectively, or sitting across from someone who did not have the authority to negotiate the kind of deal you wanted. How does the “win-win” principle help you in these situations? In complex negotiations, which might include multiple parties, great uncertainty, threats of litigation, heightened emotions, and seeming irrationality, it may not even be clear what “win-win” really means. Because such complexities are commonplace, you must deal with them systematically. This book will provide you with the tools you need to do exactly that. In other words, while preserving the virtues of a win-win mind-set, we will help you understand how to strategize effectively when “win-win” won’t save you. Following is a brief outline of what you will find in this book.

Part 1: The Negotiator’s Toolkit

In Part I, we develop a framework that you can use to analyze, prepare for, and execute almost any negotiation you might encounter. Part I also offers a toolkit of comprehensive principles, strategies, and tactics that will help you execute each stage of the deal, from before the first offer is ever made to the final agreement. It turns out that a significant percentage of the million-dollar problems that our executive clients confront have solutions that are contained in these initial chapters. Because we develop the framework and the toolkit methodically, we recommend that you read Part I straight through in the order presented.

Chapter 1: Claiming Value in Negotiation. We begin by focusing on a topic of great importance and appeal to all negotiators: how do I get the best possible deal for my side? We build our negotiation framework by analyzing a straightforward two-party negotiation in which a buyer and seller are bargaining over one issue: price. This chapter covers, among other topics: negotiation preparation, common negotiator mistakes, whether to make a first offer, responding to offers from the other party, structuring your initial offer, finding out how far you can push the other party, strategies for haggling effectively, and how to maximize not only your outcome, but also the satisfaction of both
parties.

Chapter 2: Creating Value in Negotiation. Here we expand the “claiming value” framework by examining the more difficult–and more critical– task of value creation. A key insight of this chapter is that negotiators who focus only on claiming value reach worse outcomes than do those who cooperate with the other side to improve the deal for both parties. To demonstrate this, we consider a more complex negotiation in which parties are negotiating multiple issues and facing greater uncertainty. This chapter covers topics such as: strategies for value creation, a framework for negotiating efficient agreements, preparing for and executing complex negotiations, how and when to make concessions, how to learn about the other side’s real interests, and what to
do after the deal is signed.

Chapter 3: Investigative Negotiation. Much of what negotiators must do to create and capture value depends on their ability to obtain information from the other side. This chapter presents a powerful approach to information gathering that we call “investigative negotiation.” The principles and strategies of investigative negotiation will help you discover and leverage the interests, priorities, needs, and constraints of the other party–even when that party is reluctant or unwilling to share this information.

Part II: The Psychology of Negotiation

Even experienced negotiators make mistakes when preparing and executing negotiation strategy. After all, even seasoned dealmakers are human, and all human beings are vulnerable to psychological biases–systematic and predictable departures from rationality–that can derail an otherwise sound negotiation strategy. Part II builds on cutting edge research on the psychology of negotiation and decision-making. We distill theory into the practical tools you will need to avoid these costly mistakes, and to recognize and leverage mistakes when they are made by the other side.

Chapter 4: When Rationality Fails: Biases of the Mind. In this chapter, we focus on cognitive biases–the mistakes that even the best of negotiators make because of the ways in which our minds operate. As we will illustrate, the human mind is accustomed to taking shortcuts that, while often useful for making decisions quickly, can also lead to disastrous strategic moves in negotiation.

Chapter 5: When Rationality Fails: Biases of the Heart. Next we look at motivational biases–the mistakes we make because of our desire to view the world the way we wish it were rather than how it truly is. Unfortunately, it is possible to have a weak negotiation strategy and still feel good about yourself and your prospects for success. It is also possible to continue down the wrong path and never allow yourself to discover how and when a change in strategy is critical. Chapter 5 will help you to identify and avoid these potential pitfalls, and to see the world through a more objective and realistic lens.

Chapter 6: Negotiating Rationally in an Irrational World. Here we offer still more strategies for overcoming your own biases and for leveraging the biases of others. We also explain when it is in your best interest to help the other side be less biased. Why? Because their irrationality often hurts you as well as them.

Part III: Negotiating in the Real World

Finally, we turn to a variety of topics that are all too often ignored in negotiation seminars and books, but which are crucial for success in real-world negotiations. How can you tell if someone is lying? How do you persuade reluctant negotiators to agree to your demands or proposals? How should you negotiate when you have little or no power? How should you incorporate ethical considerations into your negotiation strategy? How should you negotiate with your competitors, opponents, and enemies? As in the first part of the book, our insights and advice on these topics emerge from the experience of thousands of real-world negotiators and from years of systematic and scientific research on negotiation, strategic decision-making, psychology, and economics. Each of these chapters can be read as a stand-alone entity, so feel free to choose first the topics that are most relevant to your situation.

Chapter 7: Strategies of Influence. It is often not enough to have a good idea, a well-structured proposal, or a great product or service to offer. You also need to know how to sell it to the other side. This chapter presents eight proven strategies of influence that will increase the likelihood that others will accept your requests, demands, offers, and proposals. Note that these strategies do not improve the merits of your case; rather, they make it more likely that the other side will say “yes” without requiring you to change your position. Of course, you will also be the target of the other side’s influence strategies, so we provide detailed defense strategies that will defuse their attempts to manipulate your preferences and interests.

Chapter 8: Blind Spots in Negotiation. Many negotiators focus too narrowly on a negotiation problem and fail to adequately consider how the context, the decisions of the other side, and the rules of the negotiation game will affect their strategy and their prospects for success. They also miss out on opportunities for changing the rules of the game to achieve better results. In this chapter, we provide specific advice on how to broaden your focus to ensure that you consider all of the elements that might come into play as you negotiate.

Chapter 9: Confronting Lies and Deception. While many people identify with the notion that “honesty is the best policy,” most people admit to having lied at some point in their negotiations and virtually everyone believes that others have lied to them. In this chapter we address questions such as: What might motivate someone to lie in a negotiation? What are some of the strategic costs of lying? How can you tell if someone is lying? How can you deter people from lying to you? What should you do if you catch someone in a lie? If you are interested in telling the truth, but don’t want to lose your shirt at the bargaining table, what are some smart alternatives to lying?

Chapter 10: Recognizing and Resolving Ethical Dilemmas. Many people believe that ethics are too personal and idiosyncratic to be discussed broadly or categorically. This is undoubtedly true–to a degree. Yet recent research suggests that people often behave less ethically than they themselves consider appropriate. In other cases, they are not even aware of the damage they are inflicting on others when they pursue certain strategies. And in the shadow of major corporate scandals, there’s a renewed emphasis on maintaining integrity while still achieving negotiation success. We provide a framework for thinking more carefully and comprehensively about these issues.

Chapter 11: Negotiating from a Position of Weakness. This chapter is about power–and the lack of it. Most negotiators will at some point find themselves in a position of weakness with seemingly few, if any, alternatives. (Indeed, many of our executive students and clients complain that they are always negotiating from a position of weakness vis-à-vis their customers, their boss, or their spouse!) Such negotiations require careful analysis, creative thinking, and insights into how such situations can be turned around. We show how you can effectively negotiate when you lack power, and how you might be able to upset the balance of power so that you move from a position of weakness to a position of strength.

Chapter 12: When Negotiations Get Ugly: Dealing with Irrationality, Distrust, Anger, Threats, and Ego. How do you negotiate when the other side appears to be entirely irrational? How do you negotiate when trust has been lost and the other party is unwilling to come to the table? How can you defuse hardball tactics such as ultimatums and threats? How should you deal with a party that is angry or one that is too proud to admit that their strategy was flawed? Our approach in this chapter recognizes that most important negotiations include at least some of these difficulties and that ignoring them is not only extremely ineffective, but often entirely impossible.

Chapter 13: When Not to Negotiate. There are occasions when negotiation is not the answer. If you have limited power and few prospects for success, you might do surprisingly better by giving up what little power you have. Or, if the costs of negotiating are high, you might want to find cheaper alternatives to making the deal or resolving the dispute. In other instances, negotiation itself may be a barrier to creating the kind of relationship you want with the other side. But what should you be doing instead? In this chapter, we provide you with a framework for distinguishing between the times when you should be playing the negotiation game and the times when you should be changing the game.

Chapter 14: The Path to Genius. Genius in negotiation requires knowledge, understanding, and mindful practice. This book can give you the first and help you with the second, but the third will be largely up to you. We end by considering what happens when you turn the last page and head back into the real world. Which mind-set will maximize your ability to put your learning into practice? What habits will you want to cultivate in the weeks and months ahead? What expectations should you have of yourself and others? How might you help others in your organization negotiate more effectively? A sentiment once expressed by Ralph Waldo Emerson captures the essence of our message: “Man hopes; Genius creates.” When the task is difficult, when obstacles arise, when negotiations are unraveling, and when it looks as if the deal is lost, most negotiators will panic or pray. Negotiation geniuses, in contrast, will only strengthen their resolve to formulate and execute sound negotiation strategy. We hope that this book convinces you to do the latter, and provides you with the insights and tools you will need to negotiate like a genius at the bargaining table–and beyond.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Highly recommended
By Aubreylin
Wonderful book. It taught me how to be a better negotiator while being an interesting read. I went from being very shy and timid in the world of negotiation to being much more confident in myself.

2 of 2 people found the following review helpful.
First half outstanding.
By Rhys Tague
This is a great book, and very informative. Yet I thought the substance started to fall away after the first half. This was mainly a result of rehashing principles of communication styles and influencing which you will get more from another book. With the principles of BATNA, and ZOPA and so on I thought it covered it perfectly (first-half). The writing style also was easy to read and it was truly enjoyable.

1 of 1 people found the following review helpful.
Excellent intro to negotiation
By D. Bhaduri
This book was the underlying text for my business school negotiation class and I have recently re-read cover to cover in preparation for an important professional conversation. Stresses the importance of preparation, seeking multiple dimensions to negotiate across, and finishes with adverse conditions and tips on how to deal with them. Not as naive as other texts that simply coach you to look for "win-win" opportunities. If you are looking for formal training in negotiations this book is the right place to begin.

See all 122 customer reviews...

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond, by Deepak Malhotra, Max Ba PDF
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Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond, by Deepak Malhotra, Max Ba PDF

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond, by Deepak Malhotra, Max Ba PDF
Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond, by Deepak Malhotra, Max Ba PDF

Thursday, 9 December 2010

[L221.Ebook] Download Ebook Hal Leonard Recording Method: Book 1 - Microphones & Mixers, 2nd Edition (Music Pro Guides), by Bill Gibson

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Hal Leonard Recording Method: Book 1 - Microphones & Mixers, 2nd Edition (Music Pro Guides), by Bill Gibson



Hal Leonard Recording Method: Book 1 - Microphones & Mixers, 2nd Edition (Music Pro Guides), by Bill Gibson

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Hal Leonard Recording Method: Book 1 - Microphones & Mixers, 2nd Edition (Music Pro Guides), by Bill Gibson

(Music Pro Guide Books & DVDs). This is an important update, helping you take your first steps in a truly organized path through the entire recording process. Topics include how professional microphones work, which to choose and why (plus accepted techniques for using them), understanding the signal path from mics to mixers and how to operate these critical tools to capture excellent recordings, and explanations of the most up-to-date tools and techniques involved in using dynamics and effects processors. From initial considerations to mix-down, mastering, and replication, this method provides important considerations and techniques you need to know. New in this edition: *Extensive use of QR Codes, which link directly to associated websites and resources via your smart devices' QR Code readers. This expands the content of the book far beyond the printed page. *New and updated media examples included wherever appropriate. *Covers many additional microphones, including many of the new ribbon mics and several new condenser and dynamic mics. *More digital console concepts and applications are included. *Improved and refined explanations of several fundamental principles and concepts. *More tightly packed layout and an 11 percent increase in page count.

  • Sales Rank: #939221 in Books
  • Published on: 2011-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .80" w x 8.50" l, 2.00 pounds
  • Binding: Paperback
  • 296 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good Information, Lousy Editing
By Allison
I considered giving this book only 2 stars due to the atrocious editing and organization of this edition, although the information contained within is rather valuable. The problem is, the editing is so poor that a clear understanding of the basic principles that the book aims to convey is too often obscured or misconstrued. Specifically, the test sections throughout the book are so bad that they often feel contradictory to and/or destructive of the information conveyed in the text.

For example, when taking one of the end-of-chapter tests, I spent a lot of time going back through the chapter to figure out the correct answer for a particular question. I was fairly confident I knew the answer, but the poor phrasing of the question and answer choices (a common occurrence throughout the book) urged me to go back through the chapter to verify the information. After many frustrating minutes of pouring back over the relevant sections, I determined that the specific information pertaining to the question simply wasn't there and decided to go with my original answer and move on to the next chapter. Imagine my dismay to find that the specific information I had searched for appeared within the first few paragraphs of that NEXT chapter. These are the kinds of editing mistakes that are prevalent throughout this edition, and they make for a rather dismal learning experience much of the time.

0 of 1 people found the following review helpful.
GREAT
By R. Anthony Kidd Jr.
GREAT

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Wednesday, 1 December 2010

[U757.Ebook] Download PDF Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential, by Barbara Oakley

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Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential, by Barbara Oakley

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become.

At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn’t realize we had—no matter what our age or background. We’re often told to “follow our passions.” But in Mindshift, Dr. Barbara Oakley shows us how we can broaden our passions. Drawing on the latest neuroscientific insights, Dr. Oakley shepherds us past simplistic ideas of “aptitude” and “ability,” which provide only a snapshot of who we are now—with little consideration about how we can change.
���� Even seemingly “bad” traits, such as a poor memory, come with hidden advantages—like increased creativity. Profiling people from around the world who have overcome learning limitations of all kinds, Dr. Oakley shows us how we can turn perceived weaknesses, such as impostor syndrome and advancing age, into strengths. People may feel like they’re at a disadvantage if they pursue a new field later in life; yet those who change careers can be fertile cross-pollinators: They bring valuable insights from one discipline to another. Dr. Oakley teaches us strategies for learning that are backed by neuroscience so that we can realize the joy and benefits of a learning lifestyle. Mindshift takes us deep inside the world of how people change and grow. Our biggest stumbling blocks can be our own preconceptions, but with the right mental insights, we can tap into hidden potential and create new opportunities.

  • Sales Rank: #3195 in Books
  • Brand: TARCHERPERIGEE
  • Published on: 2017-04-18
  • Released on: 2017-04-18
  • Original language: English
  • Dimensions: 9.00" h x .70" w x 6.00" l,
  • Binding: Paperback
  • 304 pages
Features
  • TARCHERPERIGEE

Review
"Mindshift is essential reading for anyone seeking a reboot,reset, or reinvention. As Oakley trots around the globe and across disciplines, she explains the power of taking a 'pi' approach to your career, why worriers often get ahead, why negative traits can house hidden advantages, and why it's smarter to broaden your passion than follow it. Jammed with inspiring stories and practical tips, Mindshift is a book that can change your life."
-- Daniel H. Pink, author of Drive and A Whole New Mind

"Significant change is possible. With those four hopeful words, Barbara Oakley opens the door to an entirely new way of seeing and reaching our potential. Don't hesitate,it matters."
--Seth Godin, bestselling author of Linchpin

"Brace yourself: This book will change your entire perception of what you thought was possible. Barbara Oakley will make you realize that you can change and change quite profoundly by making just a few tweaks to how you learn, and she will show how these methods are becoming increasingly available to everyone. Upgrade your mind, upgrade your life, with this book."
--Scott Barry Kaufman, scientific director of the Imagination Institute and coauthor of Wired to Create: Unravelling the Mysteries of the Creative Mind

"The message of�Mindshift�is utterly convincing you can learn, change, and grow, often far more than you can imagine. Read, learn, and enjoy!"--Francisco Ayala,�University of California, Irvine, Former President and Chairman of the Board of the American Association for the Advancement of Science, author most recently of Evolution, Explanation, Ethics, and Aesthetics. Towards a Philosophy of Biology.

"Mindshift is essential reading for anyone seeking a reboot, reset, or reinvention. As Oakley trots around the globe and across disciplines, she explains the power of taking a 'pi' approach to your career, why worriers often get ahead, why negative traits can house hidden advantages, and why it’s smarter to broaden your passion than follow it. Jammed with inspiring stories and practical tips, Mindshift is a book that can change your life.”
— Daniel H. Pink, New York Times bestselling author of Drive and A Whole New Mind

“Following your passion is easy. Finding it is hard. This book is full of examples to help—people who have found their way around roadblocks or just plowed right through them.”
—Adam Grant, New York Times bestselling author of Originals and Give and Take

“Oakley’s work is remarkable for its breadth and depth…fascinating.”�
—James Taranto,�The Wall Street Journal

"Significant change is possible. With those four hopeful words, Barbara Oakley opens the door to an entirely new way of seeing and reaching our potential. Don't hesitate, it matters."
—Seth Godin, New York Times bestselling author of Linchpin

“The message of Mindshift is utterly convincing—you can learn, change, and grow, often far more than you can imagine. Read, learn, and enjoy!”
—Francisco J. Ayala, professor at the University of California, Irvine, and former president and chairman of the board of the American Association for the Advancement of Science

"Mindshift is a fantastic book about how we learn and how we can use our talents (or learn new ones) in order to create a more satisfying career for ourselves. If you're stuck in a rut and don't know what to do next in life, this is a phenomenal resource to help you find your way. Dr. Oakley is a master of storytelling and of sharing ideas that can help inspire you to get out of your comfort zone and learn!"
—Nelson Dellis, 4-time USA Memory Champion

"Brace yourself: This book will change your entire perception of what you thought was possible. Barbara Oakley will make you realize that you can change—and change quite profoundly—by making just a few tweaks to how you learn, and she will show how these methods are becoming increasingly available to everyone. Upgrade your mind, upgrade your life, with this book."
—Scott Barry Kaufman, scientific director of the Imagination Institute and coauthor of Wired to Create: Unravelling the Mysteries of the Creative Mind

"Open this book to open your mind.�In�Mindshift--both a�collection of inspiring stories and a�field guide to creating change--Barbara Oakley shows how deep learning, deep practice, and deep transformation�work and drive progress and possibilities."
—Guru Madhavan, author of�Applied Minds: How Engineers Think

“In an age when more and more Americans find themselves changing jobs and careers, Mindshift provides indispensable advice and help.”
—Glenn Harlan Reynolds, Beauchamp Brogan Distinguished Professor of Law, The University of Tennessee

“Oakley convincingly argues that a few conscious changes in the way people learn activates an astounding new capacity for personal change.”
—Success Magazine

"Oakley profiles a variety of men and women who have left successful careers in one field to become novices in another. By bringing along their accumulated knowledge and applying her study tips, they have been able to view new bodies of knowledge from fresh viewpoints, often achieving amazing results. . . . The author has an international scope and gleans examples from a variety of locales and age groups."
—Booklist

About the Author
Barbara Oakley is a professor of engineering at Oakland University in Rochester, Michigan, and Ram�n y Cajal Distinguished Scholar of Global Digital Learning at McMaster University. Her research involves bioengineering with an emphasis on neuroscience and cognitive psychology. Dr. Oakley teaches two massive open online courses (MOOCs), "Learning How to Learn" (the world’s most popular course) and “Mindshift” (based on this book), alongside legendary neuroscientist Terrence Sejnowski. Dr. Oakley has received many awards for her teaching, including the American Society of Engineering Education's Chester F. Carlson Award for technical innovation in education and the National Science Foundation New Century Scholar Award.

Excerpt. � Reprinted by permission. All rights reserved.

Chapter 1

� Transformed

� Graham Keir’s career was charging forward, unstoppable asa bullet train. He wasn’t just following his passion—it was driving his life.

� Or so he thought.

� Even in gradeschool, Graham was obsessed with music. An upbeat child, he played violin fromthe time he was four, then nimbly expanded his repertoire by picking up theguitar at eight. In high school, the smoky world of jazz beckoned, and he beganpracticing this new freeform rhythm with nearly every breath he drew.

� Graham lived justoutside Philadelphia, once the home of jazz greats like Billie Holiday, JohnColtrane, Ethel Waters, and Dizzy Gillespie. In the evenings, he would slipaway from the spacious yard of his family’s old Victorian house right next to atrain station and onto the clanking Southeastern Pennsylvania TransportationAuthority R5 train. Disembarking onto the stained concrete in Philadelphia,he’d step into the magical world of jazz clubs and live jam sessions. It was inlistening to jazz that he came alive.

� Eventually,Graham would train at two of the best conservatories, the Eastman School ofMusic and the Juilliard School, and he would be featured in DownBeat magazineas Best Soloist at the college level.

� This wasn’t tosay that Graham was a success in every area of his life. Far from it. Prettymuch anything that wasn’t music-related was given short shrift. Math was afrustration—he blundered through algebra and geometry and never touchedcalculus or statistics. His high school science record was lousy. After hisfinal exam in chemistry class, he came home and burned all of his work in thefireplace, thrilled to have passed. The night before the SAT, while othercollege-bound students lay awake nervously reviewing proofs and Advanced Placementhistory, Graham, flaunting his academic mediocrity, went to a jazz concert.

��� Graham knew thathe wanted to be a musician and that was that. Even the mere thought of math andscience made him uneasy.

��� But thensomething happened. Not an accident, or a death in the family, or a suddenshift of fortune. It was something much less dramatic, which made the changeall the more profound.

��Mindshift

�For decades, I’ve been fascinated by people who changecareer paths—a feat most often seen among the well-to-do, who have ample socialsafety nets. Even with plenty of support, however, a major career change can beas fraught as jumping from one high-speed train to another. I’m also interestedin people who decide, for whatever reason, to learn the unexpected or thedifficult—the expert in Romance languages who overcomes his deficits in math;the floundering gamer who finds a way to soar academically in competitiveSingapore; the quadriplegic who shifts into graduate-level computer science andbecomes an online teaching assistant. In an age when the pace of change is everincreasing, I’ve become convinced that dramatic career changes and attitudes oflifelong learning—both inside and outside of university settings—are a vitalcreative force. Yet the power of that force often goes unnoticed by society.

�� People who changecareers or start learning something new later in life often feel likedilettantes—novices who never have a chance of catching up with their newpeers. Much like wizards who think they’re Muggles, they often remain unawareof their power.

��� Like Graham, Ihad a passionate contempt for math and science and did poorly in both from anearly age. But unlike Graham, I didn’t show any early talents or specialabilities. I was a goof-off. My father was in the military, so we moved a lot,often landing at the rural margins of suburbia. Acreage on the edges, at leastback then, was cheap, which meant we could have animals—big animals. Eachschool day ended with me dumping my books, leaping bareback onto my horse, andhitting the trail. Why would I care about academic learning or a lifelongcareer when I could be galloping through the afternoon sunshine?

��� Our household wasmonolithically English-speaking, and I floundered in seventh-grade Spanish class.My wise father listened to my whining and finally said: “Have you everconsidered that the real problem isn’t the teacher—maybe it’s you?”

��� After we movedagain, my father, surprisingly, was proven wrong. The new high school languageteacher inspired me, making me wonder what it would be like to think indifferent languages. I learned that I liked studying languages, so I began tostudy French and German. Motivating teachers matter. They not only make youfeel good about the material—they make you feel good about yourself.

��� My father urgedme to earn a professional degree grounded in math and science. He wanted hischildren to be able to make their way in the world. But I remained convincedthat math and science were outside my playbook. After all, I’d flunked my waythrough those subjects in elementary, middle, and high school. I instead wantedto study a language. At the time, there were no readily available collegeloans, so I bypassed college to enlist in the military where I could get paid tostudy a language. And I did learn a language—Russian.

��� But against allodds—and despite my early plans—I’m now a professor of engineering, firmlyplanted in the world of math and science. And with Terrence Sejnowski, theFrancis Crick Professor at the Salk Institute, I teach the most popular onlinecourse in the world—“Learning How to Learn”—for Coursera/UC San Diego. Thecourse is a MOOC—a massive open online course—and there were a million studentsfrom more than two hundred countries in the first year alone. By the time youread this book, we’ll be accelerating well past the two million student mark.Educational outreach and impact like this is unprecedented—it is clear thatpeople are hungry to learn, shift, and grow. My lifetime list of jobs and careersis eclectic, to say the least—waitress, cleaning lady, tutor, writer, wife,stay-at-home mother, U.S. Army officer, Russian translator on Soviet trawlerson the Bering Sea, and radio operator at the South Pole Station. I discovered,more or less by accident, that there was more power within me to learn andchange than I had ever dreamed. What I learned in one career often enabled meto be creatively successful in the next phase of my life. And often, it wasseemingly useless information from a previous career that became a powerfulfoundation for the next.

��� Now, as I watchmillions of learners all over the world awakening to their potential to learnand change, I realize it’s time for something new. We need a manifesto aboutthe importance of mindshifts in producing vibrant and creative societies and inhelping people to live to their full potential.

��� A “mindshift” isa deep change in life that occurs thanks to learning. That’s what this book isabout. We’ll see how people who change themselves through learning—and whobring prior seemingly obsolete or extraneous knowledge with them—have enabledour world to grow in fantastically creative and uplifting ways.

��� And we’ll see howwe all can be inspired by their examples—and by what we now know from scienceon learning and change—to learn and grow and achieve to our fullest potential.

��Discovering Your Hidden Potential

�People have unexpected twists in their career paths allthe time. You sit down at your desk one morning, lean in to the day’s work—andsee your boss, flanked by security guards, ready to escort you from thebuilding. Out of the blue, you’ve been let go, after two decades of hard-earnedexperience and mastery of the company’s systems—systems that, like you, arebeing dumped.

�� Or . . . maybeyou work for a jerk, and suddenly a joyous opportunity arises to escape thedungeon—if, that is, you’re willing to learn something new and challenging.

��� Maybe you don’tfeel like you have a choice. Perhaps you are the obedient child who alwaysfollowed your parents’ admonitions, so you feel trapped in the luxury of yourhigh-paying salary, nose pressed up against a window of longing for the careernot chosen.

��� It might be thatyou eked your way through to a professional career in a place where good jobswere hard to come by. You wouldn’t dream of taking a risk to shift careers,especially now that you’ve got children who will pay the price if you screw up.

��� Or . . . maybeyour mother died the night before a critical exam, and you were one of themyriad students who failed the program in a system that seems purposefullydesigned to eliminate everyone possible. So you’re stuck in a low-paying job.

��� Or . . . it couldbe that you graduated with your shiny new degree that you pursued like a zealotbecause you were determined to follow your passion. (That’s what your friendsalways told you to do, after all.) And then, suddenly, you realize that yourparents were right—the pay’s lousy, the job’s even worse, and to top it off,you have a career-change barrier in the form of a boatload of student debt topay off.

��� Or . . . maybeyou love your work, but you just feel there’s something more.

��� Now what?

��� Differentsocietal and personal situations place varying obstacles—some insurmountable—onlearning new skillsets and on changing careers. But the good news is thatworldwide, we’re moving into a new era, in which training and perspectives thatwere once available only to the fortunate few are becoming available tomany—with smaller personal and financial costs than ever before. This is not tosay that a mindshift is easy. It’s usually not. But the barriers have beenlowered—in many cases and for many populations.

��� This availabilityof new ways of learning—new tools for a mindshift—is so overwhelming that thereaction has often been a collective No, no, no, the older systems of careerdevelopment and learning are fine. They’re the only ones that matter! This newstuff is a flash in the pan. But slowly—often unnoticed—the mindshiftrevolution grows. Such mindshifts don’t just involve learning new skills orchanging careers, but also changing attitudes, personal lives, and personalrelationships. A mindshift can be a side activity, or a full-time occupation,or anything in between.

��� There’s goodevidence that our abilities to be successful in any given area aren’t at allfixed. Stanford researcher Carol Dweck’s “growth mind-set” centers around theidea that a positive attitude about our ability to change can help produce thatchange. As adults, though, it’s hard to know how this attitude plays out inreal life. What kinds of changes can people really make in their interests,skillsets, and careers? What are the latest practical suggestions fromresearch? And what role do new means of learning play in these processes?

��� In Mindshift,we’ll follow people from all over the world who have made unusual careerchanges and overcome enormous learning challenges. There are profound insightsfrom these “second chance” learners that are valuable no matter what career youmight be shifting to or from or what you might be interested in learning. We’llwatch people make difficult shifts from the humanities to the sciences or fromhigh tech to the fine arts. We’ll see how overcoming depression sharesattributes with starting a new business; how even the world’s most brilliantscientists can be forced to hit career reset buttons; and how being not sosmart can turn out to be an asset when you are learning tough topics.

��� We’ll examinepeople’s motivation and learn the tricks they use to keep themselves on trackduring the often disconcerting process of major change. We’ll hang out withfascinating adult learners and see how, especially in this digital age, youactually can teach an old dog new tricks. (Hint: video games can help.) We’llsee what science has to say about the fresh perspectives that career changersand adult learners provide, and we’ll learn practical ideas from neurosciencethat can allow us to better understand how we ourselves can continue to growmentally even well after we’ve reached maturity. We’ll also meet a new group oflearners—“super-MOOCers”—who use online learning to shape their lives ininspiring ways.

��� Mindshift is soimportant that countries are even devising systems to foster its growth. Sowe’ll travel to Singapore, one of the most innovative of those countries, tolearn of new strategies that can enhance our careers. Insights from that tinyAsian island will allow us to see innovative new ways around the passion versuspracticality conundrum that often bedevils us.

��� Through thisbook, we’ll also travel around the world to share a fun insider’s perspectiveon learning, as seen from my perch at the top of the world’s most popularcourse—a course devoted to learning. What does it look like to peer into acamera lens with millions of learners on the other side? You’ll find plenty ofpractical advice about how to select the best ways to change and grow throughlearning, both online and in person.

��� But it isn’t alljust high tech; simple concepts like mental reframing and even taking advantageof some aspects of a “bad” attitude can do a lot to get us past the hurdlesthat life throws our way. Unconventional learners can give us unusual ideas toget around seemingly insurmountable obstacles.

��� This book tendsto emphasize changes from artistic to mathematical or technological skillsets,rather than the other way around. This is because people often don’t think an“artistic to analytic” change is possible. And, whether we like it or not,there are more societal tugs at present toward technology. But whatever you areinterested in, you will find plenty of inspiration here—from the bus driver whoovercomes depression, to the electrical engineer who converts to woodworking,to the publicly tongue-tied, mathematically gifted young woman who finds withinherself a talent for public speaking.

��� Break ThroughObstacles to Learning and Discover Your Hidden Potential—the subtitle of thisbook—paints a broad canvas. But that canvas is your canvas. As you’ll see, thescope of your ability to learn and change is far broader than you might everhave imagined.

��� For now, though,let’s return to Graham’s story.

Most helpful customer reviews

6 of 6 people found the following review helpful.
A guide to making a deep change in your life
By J. Brew
What is a mindshift? Barbara Oakley provides this definition: “A “mindshift” is a deep change in life that occurs thanks to learning. In the book, Oakley describes a framework of tools that can be applied to best take advantage of learning. In each case, she uses provides a vignette of how a real person faced a life difficulty, how they solved it, and why it matters. One great part of this is the diverse group of individuals, women and man of all ages, from across the globe. Oakley discusses a variety of topics, asks the reader to work through a series of questions, and provides tools and resources to enable a person to answer these questions. Here are a sample of the topics and questions that Mindshift considers:

Broaden Your Passion >>“What could you do or be if you decided to instead broaden your passion and tried to accomplish something that demanded the most from you? What skills and knowledge could you bring with you from your past that could serve you as you really challenge yourself?”

Taking Active Steps >> “What mindshift are you trying to accomplish? What thoughts are keeping you stuck? Do you tell yourself that you are too old to make a career change?”

Considering What Underpins Your Mindshift >>
“Should the reality of the working world be a factor in your mindshift? If so, how strongly? Do you have a weakness you can change into a strength?

I really enjoyed Mindshift, but it is not a “one-shot”, quick-read book that provides all the answers. It’s a book that can help someone making a life change to do so in a coherent manner. Oakley’s shares her own failures and successes; along with others in a global community. Mindshift provides a framework for a learner’s next logical step: How to apply what you learn when making a shift in your life. In addition, Oakley provides valuable insights into maximizing learning using new tools, such as MOOCs. (She also provides a fascinating look behind the scenes of making a MOOC). Finally, I appreciated the thorough job of providing references that support the facts on learning that are provided. If you are considering a life or career change, I recommend Mindshift as a very useful guide.

3 of 4 people found the following review helpful.
Five Stars
By Patrick J Deagen
insightful, fascinating stories

1 of 3 people found the following review helpful.
Five Stars
By Kenneth A. Becker
Good

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