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REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.
- Sales Rank: #3180381 in Books
- Brand: Brand: Research Education Association
- Published on: 1998
- Released on: 1992-05-21
- Original language: English
- Number of items: 1
- Dimensions: 8.24" h x .20" w x 6.66" l, .22 pounds
- Binding: Paperback
- 80 pages
- Used Book in Good Condition
From the Back Cover
REA’s Essentials is an insightful series of practical and informative study guides covering nearly 100 subjects.
About the Author
James Finch is the director of the M.B.A. program at the University of Wisconsin, La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University.
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