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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.�Social Selling�provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
- Sales Rank: #199858 in Books
- Published on: 2016-07-28
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .44" w x 6.14" l, .0 pounds
- Binding: Paperback
- 208 pages
About the Author
Tim Hughes is the co-founder of Social Sales�Lounge, where he provides training and coaching on social selling.��Matt Reynolds is a technology sociologist, blogger, and mobile software development consultant.��He is the co-founder of Social Sales�Lounge.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Highly Recommend This Timely Book
By Linda Freeman
As buyers and businesses become increasingly sophisticated both on- and offline, a new sales model is sorely needed for salespeople and small business owners in the digital age. Such a model is provided by Tim Hughes in this must read book. He explains why social selling is essential for anyone who wants to increase sales by using the interconnected world of social media. Many tools and strategies are laid out for targeting potential customers, forming relationships with them, and closing deals. This is a far more successful approach than going in "cold" as many traditional salespeople and companies do.
Tim Hughes also discusses the vital importance of C-level executives making the change from analogue to digital sales. Unless there is a top-down approach to this change, it can only have limited success. It also suggests that the hiring process itself has to change, as salespeople with integrity and a genuine passion for social selling will be far more successful being "social" in a digital world than salespeople who are faking it.
All in all, this is a common sense, groundbreaking book that should be read by anyone in sales who wants to take full advantage of our digital age.
2 of 2 people found the following review helpful.
Not Just Another Book on Social Selling
By Joanne S. Black
Why one more book on social selling? Well, this is not one more book on social selling. Tim Hughes plots our path and busts many myths. I especially learned from the segment on Influence and Social Graphs. I've already gone back and re-read several chapters, and I have "stickies" all throughout the book. Salespeople who forget that the word "social" is part of social selling, will take many lessons from this book. Sales leaders--you will finally have a social selling plan and steps to implement. All in 187 pages.
1 of 1 people found the following review helpful.
Save Thousands of Dollars in consultancy fees and start benefiting immediately...
By Amazon Customer
This is one of those books which you finish and realize that the insight gained has saved several thousand dollars in consultancy fees... plus of course the saving of time, energy and effort of learning (unnecessarily) from ones mistakes.
If you are like me and don't like spending unnecessary time, money, effort or energy on unnecessary tasks, I suggest you just do what I did... make the purchase, read the book and begin benefiting (whilst enjoying the read) immediately.
Seriously good and serious value,
Robert
Ps. If you enjoy engaging with authors and best practice thinkers... Tim practices what he preaches... I've found him to be both personable and professional and will no doubt become a customer at some point.
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