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Persuasion in the Media Age, by Timothy A. Borchers
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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
- Sales Rank: #715291 in Books
- Published on: 2004-04
- Original language: English
- Number of items: 1
- Dimensions: .77" h x 7.38" w x 9.03" l, 1.61 pounds
- Binding: Paperback
- 448 pages
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Book was in very good condition and got it within 2 weeks max. Perfect timing before my teacher started assigning hw from that book. Thanks for the cheap price! Will recommend!
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